Google Wave Major Shift from Domain or Web Site as Destination

As a result of the transform to dynamic non-linear gestalt processing many web sites or domains will no longer be a destination but will become a piped data source feeding sophisticated user client tools which may have a multitude of plug-ins from multiple information utility vendors. This actually means that the display advertising format normally found on a web sites in a destination context will decrease in importance and utility in the new context of a web site or domain as a source or feed of structured information with context tags.

Not to worry though Google Ad Waves allow adaptation to the rapid evolution of cyberspace replacing advertising with product and service awareness display containers channeled down known interest pipes.